Lead Product Designer
Design Vision • Dev Specs
2025-Present • Shipped
About Role
While on the Wearables team at Spotify, I led the North Star Vision and end-to-end design execution. In close collaboration with Product, Research, and Engineering leadership, I aligned cross-functional strategy with user-centered execution to shape the future of wearable experiences.
Business goals.
Elevated core smartwatch engagement and satisfaction by defining a modernized visual and interaction language. Strategically closed feature parity gaps between watch and mobile platforms to unify the cross-device ecosystem, drive daily active usage (DAU), and boost long-term retention.
Included in case-study: High impact North Star designs • Design execution • Interaction and Visual design • High level user research.
Not included in case-study: Spotify design and accessibility audit • WatchOS and WearOS guidelines • Conceptual level ideation • Product & design strategy
Personalize
New Now Playing View
Research highlighted a key design gap: the interface felt generic, static, and lacked expressive personalization.
We knew from data that the most viewed screen was NPV so we decided to bring our canvas & cover arts to that surface along with some other minor adjustments.
Before
We saw significant improvement in users perception when it came to Apple Watch. When it came to quantitative data we saw 32% increase in overall engagement with NPV.
After
Always On Visual Mode
Introducing Visual Mode elevated platform personalization by empowering users to express and share their unique listening identity.
The 'Always On' feature was a key crowd favorite, seamlessly surfacing Visual Mode during ambient and idle states.
Impact On Product Metrics
In the latest survey 90% of participants felt that the app felt more expressive.
Engagement with NPV increased ~32%.
Session time on watch increased ~8%.
Remote Downloads
Visibility & Awareness
Survey insights revealed a major discoverability gap: while ~58% of monthly active users frequently used watch downloads, the vast majority were unaware they could trigger downloads directly from their phone a significantly lower-friction experience.
